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Basic Marketing
Stanley J. Shapiro
,
Edmund Jerome McCarthy
McGraw-Hill School Education Group
, 1996 -
962 pages
Other editions -
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Basic Marketing: A Managerial Approach
Edmund Jerome McCarthy
Snippet view
- 1962
Basic Marketing: A Managerial Approach
Edmund Jerome McCarthy
Snippet view
- 1960
Basic Marketing, a Managerial Approach
Edmund Jerome McCarthy
Snippet view
- 1960
Bibliographic information
Title
Basic Marketing
Authors
Stanley J. Shapiro
,
Edmund Jerome McCarthy
Edition
8
Publisher
McGraw-Hill School Education Group, 1996
ISBN
0256186715, 9780256186710
Length
962 pages
 
 
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