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Basic Marketing
:
A Managerial Approach
Edmund Jerome McCarthy
,
William D. Perreault
R.D. Irwin
, 1984 -
841 pages
Other editions -
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Basic Marketing: A Managerial Approach
Edmund Jerome McCarthy
Snippet view
- 1962
Basic Marketing: A Managerial Approach
Edmund Jerome McCarthy
Snippet view
- 1960
Basic Marketing, a Managerial Approach
Edmund Jerome McCarthy
Snippet view
- 1960
Bibliographic information
Title
Basic Marketing: A Managerial Approach
Irwin series in marketing
Authors
Edmund Jerome McCarthy
,
William D. Perreault
Edition
8, illustrated
Publisher
R.D. Irwin, 1984
ISBN
0256030197, 9780256030198
Length
841 pages
 
 
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