Basic Marketing: A Global-managerial Approach

Front Cover
Irwin, 1996 - 962 pages

Other editions - View all

Basic Marketing: A Managerial Approach
Edmund Jerome McCarthy
Snippet view - 1962
Basic Marketing: A Managerial Approach
Edmund Jerome McCarthy
Snippet view - 1960
Basic Marketing, a Managerial Approach
Edmund Jerome McCarthy
Snippet view - 1960

Bibliographic information

TitleBasic Marketing: A Global-managerial Approach
AuthorStanley J. Shapiro
Edition8
PublisherIrwin, 1996
ISBN0256212678, 9780256212679
Length962 pages
  
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